The Essence of Christmas?

By Anthony | December 10th, 2005 | 1:04 am

The Associated Press had an article this week about consumer boycotts of retailers for various causes. Some groups, such as the American Family Association, advocate boycotts on retailers who they feel haven’t sufficiently displayed the word “Christmas”:

This year’s high-profile targets include retailers Sears and Target. In the eyes of some conservative activists, the companies have made insufficient use of the word “Christmas” in ads and store signs.

“When you take away ‘Christmas’ and replace it with a generic term like ‘holiday’, you take away the very essence of what is being celebrated,” said the Mississippi-based American Family Association, which spearheads the Target boycott. [Emphasis added]

So let me make sure I understand: To appropriately celebrate the essence of Christmas, the word “Christmas” must be displayed prominently on ads and store signs? What exactly is the essence of Christmas again? I was under the impression that it had less to do with “10 Percent Off Merry Christmas Sale! Ho ho hurry! Let’s get giving!” and more to do with this:

And there were in the same country shepherds abiding in the field, keeping watch over their flock by night. And, lo, the angel of the Lord came upon them, and the glory of the Lord shone round about them: and they were sore afraid.

And the angel said unto them, Fear not: for, behold, I bring you good tidings of great joy, which shall be to all people. For unto you is born this day in the city of David a Saviour, which is Christ the Lord. And this shall be a sign unto you; Ye shall find the babe wrapped in swaddling clothes, lying in a manger.

And suddenly there was with the angel a multitude of the heavenly host praising God, and saying, Glory to God in the highest, and on earth peace, good will toward men.

I think the folks at the American Family Association could use a viewing or two of A Charlie Brown Christmas.

5 Responses to “The Essence of Christmas?”

  1. Cara Michele Says:

    Yeah, is this getting silly or what? Is Christmas really about retail? Is this why baby Jesus came? Somebody’s missing something somewhere…

    Thanks for pointing out the craziness. Somebody had to do it.

  2. PotatoStew Says:

    My pleasure. Even ignoring the point that groups such as the AFA are actually working against the spirit of Christmas by insisting on linking it with crass commercialization, it seems like a weak reason for a boycott anyway. It’s not as though the omission of the word “Christmas” is actively hurting anybody. Boycott someplace because they make use of sweatshop labor, or exploit their employees, or something. Not because they don’t use your preferred wording for their advertisements.

  3. David Boyd Says:

    The essence of Christmas

    PotatoStew posts about some group, somewhere boycotting Sears and Target for not using the word ‘Christmas’ enough in advertising.

    That about does i…

  4. SUe Says:

    I thought the place to put Christ back into Christmas was called “church.” But I could be wrong.

  5. Plead the First » Blog Archive » A Christmas Letter From Jesus Says:

    […] My thoughts on the subject, from last year: Here and here. […]