Rearn Thai
By Anthony | January 16th, 2006 | 9:25 pmToday at work some friends and I went to Rearn Thai for lunch. They have a new location, conveniently situated directly across the street from the old location. The food is pretty much the same (which is a good thing), but the new building is very different.
Their previous location had a cozy feel with many Asian touches in the decor. The new place is quite the opposite. Though the exterior has the sweeping curves of a traditional Asian-style roofline, the interior has a high, two-story ceiling, large wrap-around windows, and a much more modern feel. Aside from the Asian-subtitled program playing on the TV and an ornate wooden screen in the entrance, the restaurant would have been just as well suited for almost any other style of food.
Over plates of noodles, rice and meat of varying degrees of spicyness, my friends and I wondered why they went in the direction they did with the new building. We mostly questioned the practical considerations. With the combination of the two-story dining area and the tall windows that spanned nearly three entire walls, the heating costs in the winter are going to be enormous. The aesthetic wisdom of all the windows was questioned as well – one friend pointed out that on that particular section of Market Street, the view you are treated to consists mainly of cars hurtling by the Duron Paint store across the street at 50 miles per hour. Finally, the dining area actually seems to be smaller than the one at the previous location. It took about 10 minutes for us to be seated, and I saw several people come in and then leave rather than endure the wait. It’s going to make it harder to pay those heating bills if they can’t fit in as many customers.
It’s still a nice place to eat, as the food is very tasty, but I wonder if their decisions regarding their new building are going to end up hurting the business.

